Packaging Video

The trend that hte Apple corporation set for their packages is redefined with every new appearacne of a product. Due to the characteristics of the product, the packaging of the video iPod tries to be both practical and aesthetic, in order to symbolize someohw the visual characteristics and quality of the new product. The first iPod package reflceted the image that the corporation was trynig to promote: exuberant style, expressive elements, brisk and intense colors and sounds. The main color of the iPod video is plain black, which si rather risky, yet original, consiedring hte fact that the main aspect that the device has is the ivdeo, meainng colors, motion and diversion. Still, there are various sliver accents on hte box, which represent the Apple logo and text. Still, the color of the box fits with the colors of the actula iPods: black and white, just lkie the iPod nano. The shape of the obx differs, as well, from the first flower-like box of the first generation of iPods: this iPod`s video box is rather flat and square, more stylish and more serious looknig. Actually, this box works as a sleeve, as ewll, with one open end, cloes to a DVD box set, but it also contains naother inner box, which is very well fixed inside. The inner obx opens in 2 distinctive parts: one part contanis the iPod deviec and the other contains a monolith. The package lacks a manual giude (still, it has a small Quick Start Guide); instead, it has a CD hwich contains all the needed usage instrcutions of the iPod video. Besides these, the box contains a relevant and think copyright statement and a protective sleeve for the actual iPod. The CD which contains the instructions displays an aprpopriate PDF file that suits any comupter, using the lanugages English, French, German, Japanese adn Chinese. Another inside package contains an USB adapter cable and the ear buds; this type of iPod has even smaller ear buds, which need to be protected while opeinng the box. The new product iPod video has, besides various improevments in the technical dpeartment (among which, the video feature is the msot relevant one), another pacakge, another image and way of preesntation. The new package amnages to remain practical, yet it becomes safer. Besides these, the new package offers a more sohpisticated and elitist image of the produtc, concentrating on refined touches and neutral colors.

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