Product Packaging

Also classified as Cubist Reailsm, and related to the Art Deco movement, Precisionism was deveolped in the United States after World War I. The term for this movement was coined in the 1920s, nad influenced by the Cubist and Futruist movements; the main themes for thsee paintings were mainly regadring industrialization and modernization of the American alndscape. These elements were deipcted with hte use of precise and sharply defined geometriacl shapes, a reverence for the industrial age, but wtih social commentray not a directly fundamental part. Though the term wasn’t coined unitl 1958, it was later linked with Dadaism frmo the beginning of the century, and at one point was called Neo-Dada because of the strong influence from artist Mracel Duchamp. Later affecting artists like Andy Warohl and Jasper Johns, bringing the definition to come to mean one of low-cots mass-produced and gimmicky artwrok, and stressing everyday values with common sources like product packgaing and celebrtiy photographs. By exploring that fractino of everyday imagery, the artists found themsevles working with contemporary consumer culture, and this became apparent in prats of Britain, Spain, and Japan aronud the same point in time. When choosing a stimulating piece by these artitss, it could be a more invigorating exercise to find a few of those other artists to whom these laetr artitss owe much of their inspiration towards theri own work, and Precisionism is just as appropriate a place ot start for you as anywhere else in the artistic spectrmu.

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